Marketing Short Courses in Pakistan

It is a fundamental idea of marketing that organizations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.

The marketing concept is about matching a company’s capabilities with customer wants. This matching process takes place in what is called the marketing environment.

Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.

An organization that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.

Marketing Short Courses in Lahore, Karachi, Islamabad & Rawalpindi

The institutes preparing people with good marketing qualities are as follows:


Name Of Institute


Islamabad College of Management & Design – ICMD

1st Floor , Safdar Mention, Fazl-e-Haq Road, Blue Area, Islamabad

Wise Institute of Computer Science & Management

44, Nazimuddin Road, F-7/4, Islamabad



Name Of Institute


Institute of Business Management

Korangi Creek, Karachi, Pakistan.



Name Of Institute


Imperial College of Business Studies

49 Zafar Ali Road, Gulberg, Pakistan

London School Of Business & Finance

82-B-2, Off MM Alam Road, Gulberg-3, Lahore Pakistan

These are some of the institutes that are providing short courses on marketing. These institutes are bringing the marketing education up to the bench mark. Marketing is concerned with identifying consumer demand relative to a product or service and developing ways in which consumers can purchase these in the optimum amounts to make your company profitable. This involves analyzing market research, distribution, design of the product, place (i.e. Where to sell it), pricing and promotion – also known as the 4 ‘ps’.

By tapping into your market’s buying habits, your job is to develop new products, design the packaging to make your product stand apart from its competition, public relations, develop advertising strategies such for TV or newspapers and various other media, and after-sales service.

Marketing Short Courses in Pakistan:

Of course one of the biggest reasons why so many people are drawn into the marketing industry each year is the prestige that is often associated with working on some of the biggest, most recognizable brands, such as Coca-Cola or L’Oreal. But it’s not all glitz and glamor.

There is marketing that attempts to persuade people to buy car insurance eat more greens or use less energy. Then there’s business-to-business marketing promoting industrial and office equipment, direct marketing via telephone or mail, websites and TV.

One of the beauties of working in marketing is the innumerable opportunities to specialize in certain areas such as market research and direct marketing or diversify into other related disciplines such as public relations and advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *

error: Content is protected !!